Blue 449 combines head strategy and planning roles under Zara Cobb

August 15, 2017 3:20

Publicis-owned Blue 449 has elevated Zara Cobb, head of planning, to a combined head of strategy and planning role just two months after former head of strategy Ian Czencz left the agency.

Zara Cobb takes on the combined planning and strategy role

The move puts Cobb in the driver’s seat as the agency continues to adopt Blue 449 operations and practices after the agency was rebranded from Match media earlier in the year.

Cobb, former head of the Westpac team at Mediacom, joined the agency two years ago and has been in charge of integrating Blue 449’s data and analytics products into the day-to-day planning process for clients.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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