BMF and Clemenger BBDO Sydney win Tasmania pitch

Tourism Tasmania has appointed BMF and Clemenger BBDO Sydney to promote Tasmania as a premium destination.

BMF has been appointed the lead creative agency, with Clemenger as the lead digital agency.

More than 60 agencies responded to the tender, which opened in October last year. A shortlist of four lead and four digital agencies were invited to pitch to Tourism Tasmania in Hobart in January. The final decision for both tenders was made in February.