First AFL clash of the season brings 728,000 metro viewers to Seven

Seven’s first AFL game of the season has secured 728,000 metro viewers, up 6% from 664,000 for the same match last year. The game also gave Seven a 39.2% share in Melbourne, a 14.4% increase year-on-year.

It was the most watched non-news program and helped Seven knock Nine off the top spot in the daily share, something Nine has enjoyed almost exclusively since the beginning of Married At First Sight, which doesn’t air on Thursday nights.

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