BMF behind ‘Living Mall’ campaign for new Central Park mall

The new Central Park mall “Central” has opened its doors  in Chippendale  on Broadway in Sydney after a three week launch campaign created by BMF.

The campaign began with a series of teaser pictures across outdoor, print and digital that revealed Central’s position as “The Living Mall”.

The mall released a video to launch the opening and to enscapulate the “spirit” of the centre.

https://www.youtube.com/watch?v=IhqX5WXFgTg&feature=youtu.be