Droga5 to work on BBC Worldwide

Ad agency Droga5 is to work on a local marketing strtaegy for BBC Worldwide.

The announcement:

Sydney, November 4, 2013: Multi-award winning advertising agency Droga5 has been appointed by BBC Worldwide Australia & New Zealand to work on the masterbrand and portfolio strategy for this territory.

Droga5, which won in a competitive pitch, will create a cohesive masterbrand strategy to enable the BBC brand to grow in Australia and New Zealand.

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