BMF creates animated ‘orange arm’ in next phase of Amaysim brand push

Mobile provider Amaysim has launched the next wave of its brand marketing with a BMF-inspired campaign called ‘say hi to more’.

Two 15-second TV ads, which feature an animated orange arm, will be supported by outdoor and digital advertising as the company looks to raise awareness of its contract-free, pay-as-you-go mobile plans.

In one of the ads, a bus passenger runs out of data and is transfixed by an elderly couple kissing before the orange arm delivers him more data.