BMF creates ‘iconic Aussie character’ for new Afterpay brand campaign

August 21, 2023 10:58

BMF has launched its first creative work for global finance and payments platform Afterpay, enlisting a troll as its spokesperson.

The new project-based brand campaign, ‘Afterpay Where You Wouldn’t Believe’ sees the troll explain all the places customers can use Afterpay, including with the in-store Afterpay Card.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.