BMF has taken home the most Effie Awards at Thursday night’s 2017 Australian Effie Awards, winning the Effective Agency of the Year Award.
The creative agency also collected one Gold Effie Award, seven Silvers and one Bronze.

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Well done everyone. Effies are hard to win.
Question though… How is ANZ Australias most effective client when they won no Effie’s?
Surely FFA wins that right?
It’s looking at effectiveness over the last 3 years. The title of the award should be reviewed. Have a read through the entry criteria.