Creative agency BMF restructures planning division

Creative agency BMF has recast a number of senior planning positions, appointing Simon McCrudden as its new executive planning director and promoting David Hartmann to planning director of its Sydney office.

Under the changes, Melbourne based McCrudden takes on a newly created national role which will see him working across major accounts including MLA, Lion and Aldi while Hartmann will oversee the Sydney office following the departure of Alex Siewert who moved to TLE this week.

“BMF has always valued planning and has a proud planning tradition,” said Matthew Melhuish, BMF’s founding partner and executive chairman. Simon and David taking on these new roles is a testament to their talent, passion and professionalism.”

Former CEO Jeremy Nicholas – who was ousted earlier this year – was previously the agency’s executive planning director.