BMF uses unscripted ads to convince shoppers to switch to Aldi
BMF has launched its new campaign for Aldi ‘The Unconvincibles’ featuring a group of shoppers with extreme and negative views on the supermarket chain.
The stars in the series of unscripted ads are seemingly un-switchable shoppers all of whom are ultimately converted by a friend or family member to shop at Aldi.
The campaign builds on last year’s ‘Supermarket Switch Challenge’ which used a similar concept that proved the most effective to date for the retailer with more than 600,000 new households switching to shop at Aldi as a result of the campaign.
You’d expect more from BMF. This is a tired strategy that has been executed many times before. Even Microsoft leveraged the strategy to sell laptops to compete with Apple. Automotive brands have also leveraged this same strategy.
Aldi’s vegetables are fresher then BMF’s creative and strategic approach.
Perhaps that should be the next brand campaign.
you complete Stu
Ha, clever campaign.
Just enough put down to make it work.
‘NZ…Could be worse’