Pitch Watch: BMF loses XXXX; Specsavers calls media pitch; Levis seeks a first local agency in a decade; Subaru appoints new digital partner
In this wrap up: XXXX (creative appointment); Specsavers (new media pitch); Subaru (digital appointment); Palmolive (PR appointment); Cotton On Group (PR appointment); The Royal Hospital for Women Foundation (PR appointment), WWF-Australia (PR appointment), Riversdale Group (PR appointment).
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this wrap up: XXXX (creative appointment); Specsavers (new media pitch); Subaru (digital appointment); Levi-Struss (new creative pitch); Palmolive (PR appointment); Cotton On Group (PR appointment); The Royal Hospital for Women Foundation (PR appointment), WWF-Australia (PR appointment), Riversdale Group (PR appointment).
BMF loses foundation client as Lion moves XXXX creative duties
BMF’s illustrious 18 year relationship with XXXX is at an end with drinks manufacturer Lion moving creative duties for its flagship XXXX Gold brand to Host and the XXXX Summer Bright Lager to Ogilvy.
Ground hog day for Ant Moore working on XXXX again
I have a funny feeling Mediacom will lose Specsavers, which will be huge for their Melbourne office.. Wouldn’t be sure where to go from there.
“Ogilvy, with their youth credentials”….wow someone just said that!
I also think Specsavers will move. Mediacom have been slowly suffocated by them for years so it’s a good thing for them if they do. Good luck to whoever wins it…
“Youth credentials” – in the business, Ogilvy is often referred to as ‘God’s waiting room’ or being ‘put out to pasture’.