BMF’s chief innovation officer moves to AKQA

AKQA Australia has nabbed BMF’s chief innovation officer, Tara McKenty, as its new executive creative director.

As the agency continues its integration with whiteGREY, the appointment of McKenty is designed to strengthen its leadership team and creative offering.

She joins after nearly two years at BMF where she was chief innovation officer and co-executive creative director. Prior to that, she spent over a decade at Google, leading the APAC creative team as creative head, then creative director.