BMW Group appoints Clemenger Melbourne to creative account

August 7, 2018 11:34

Clemenger Melbourne has won the creative account for German car manufacturer BMW Group.

In May, BMW moved its account away from Ogilvy Australia after 20 years with both parties deciding to part ways after the conclusion of the contract period.

Ogilvy and BMW parted ways after a 20-year relationship

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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BMW Clemenger Melbourne

1 COMMENTS

I wonder... 8 Aug 18

How the CMO of Mercedes is feeling right now?!!? Loses the best agency in the country due to global alignment and then watches as they are signed up by his largest competitor….

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