BMW Group puts creative account for BMW and Mini out for pitch
BMW Group Australia has put its creative account for both BMW and Mini out for pitch, putting incumbent Ogilvy on alert.
Ogilvy is set to fight it out to retain the account in a closed door pitch against a number of undisclosed agencies.
BMW Australia brand communications and marketing services manager Stuart Jaffray said: “We review our agency relationships periodically and this is standard operating procedure.”
The news of the pitch follows on from Vodafone, another client of Ogilvy, putting its creative account up for pitch at the end of last week. Ogilvy declined to repitch for Vodafone.
