BMW pitches media; incumbent battles holdcos

Calum Jaspan

March 30, 2023 10:30

German auto brand, BMW is once again pitching its media account, Mumbrella can reveal.

The account, which is understood to be worth as much as $20 million in annual billings is currently held by Atomic 212, won in 2020 from Dentsu’s Vizeum.

Agencies join the race for BMW’s media account

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

2 COMMENTS

ex-staffer 30 Mar 23

Small correction, it was Vizeum (gone but not forgotten), not Vizium

2 Likes

User ID not verified.

Calum Jaspan 30 Mar 23

Thanks ex-staffer. Silly mistake!

Calum – Mumbrella

Latest

ARN back in front of SEN as investors settle down on Kyle & Jackie O saga

CommsCon catchup: Want to survive the AI revolution? Make sure you're in the 'trust' business

Inside the surge of indie media wins

Government seeks agency to sell its $55bn high-speed rail vision

The Mumbrella Awards 2026 shortlist is hot off the presses

BMW pitches media; incumbent battles holdcos

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE