BMW pitches media; incumbent battles holdcos

Calum Jaspan

March 30, 2023 10:30

German auto brand, BMW is once again pitching its media account, Mumbrella can reveal.

The account, which is understood to be worth as much as $20 million in annual billings is currently held by Atomic 212, won in 2020 from Dentsu’s Vizeum.

Agencies join the race for BMW’s media account

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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2 COMMENTS

ex-staffer 30 Mar 23

Small correction, it was Vizeum (gone but not forgotten), not Vizium

2 Likes

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Calum Jaspan 30 Mar 23

Thanks ex-staffer. Silly mistake!

Calum – Mumbrella

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BMW pitches media; incumbent battles holdcos

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