BMW Group pitches media, but incumbent Dentsu says it won’t be taking part
BMW Group Australia is undergoing a closed pitch for its media account, Mumbrella can reveal.
The account, which includes media for the BMW and Mini brands, is currently held by Dentsu Aegis Network’s (DAN) Vizeum. Last week, it was announced that Vizeum will be merged into iProspect, with the former company’s CEO Ashley Earnshaw stepping down. Dentsu has confirmed it won’t be taking part in the pitch.
BMW Group has opened a pitch for its media account
The BMW account was previously serviced by Mitchell Communications Group’s Mitchell & Partners. Aegis acquired the group in 2010, and its agency Vizeum began working on the account in 2012. In 2013, the account was officially assigned to Vizeum and the agency retained the account following a closed pitch process in 2017.
Burying the lede much?
BMW pitches media without mentioning the incumbent is not taking part in the headline?
Hello Version,
Good catch – we received the information about Dentsu after this article had already gone live, hence the order. The story has now be re-edited to reflect the new angle.
Thanks,
Hannah – Mumbrella
“not taking part” in the Dentsu statement – doesn’t reveal which party made that call. The smart money would be on DAN not being invited given the Vizeum closure, not that they were invited to re-pitch and said “no thanks”.
The BMW & Mini team at Vizeum is made up of an outstanding group of people. They have all worked tirelessly on reduced hours and reduced $ this year to support the BMW Group. Hope Dentsu supports them like they deserve to be supported once the account leaves.
My bets this ends up with Ryval Media.
one of the hardest accounts to work on in the industry, not surprised Viz said no!