BMW shows off its Genius teams in Story Lab campaign

December 11, 2018 3:22

Car maker BMW shows off its team of dealership-based experts in a series of clips created by The Story Lab.

The content features real-life BMW Geniuses guiding customers through the features of various vehicles.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

BMW Sarah-Jane Sands The Story Lab Tony Sesto

2 COMMENTS

40 year old L Plater 12 Dec 18

wow – that last feature – is it really that difficult to reverse park that you need to get out of your car to do it? also: wish they’d had real customers as well to match the real BMW staff — instead of over-cooked actors.

User ID not verified.

Amanda 12 Dec 18

I love how Apple and now BMW undermine the word genius comparing it to sales people and test drivers? LOL

User ID not verified.