Bohemia goes full service and creates colourful News.com.au consumer marketing campaign
Independent media agency Bohemia has made the leap into the full service market, teaming up with The Glue Society and Revolver to create News.com.au’s “biggest consumer marketing campaign ever”.
The campaign features a colourful orchestra playing a tune accompanied by narration explaining that News.com.au doesn’t just write the news but it writes the news to be read by Australians, it ends with the tagline “We’re more than just the news, we’re the news in colour”.
The new campaign positions the news.com.au brand around colour in an effort to illustrate the breadth of content on the news website.
When did outsourcing become ‘everything else developed in house’??
Why didnt they die the drummers little fluffy bits? Why leave them white?
“we write the news to be read by Australians. THe news in colour”. That’s the best the cast of thousands included in the credits could come up with? So the inference is that all of the other news sites — including all of those in the News Corp stable – are writing news to be read by non-Australians? What gives?
@hi; have you ever tried to dye a drummers fluffy white bits? it sounds dangerous…
Enjoyed Nick Davies of the Guardian at Sydney Writers Festival last week.
Got my copy of Hack Attack.
The Murdock empire even more scary than I ever imagined.
not sure of how soundly based the rather generic consumer insight was
do people want ‘all angles’ coverage or just the truth?
(or in the case of News Ltd readers, a certain political viewpoint?)
bah haaaaaaaaaaaaa
we don’t just write the news…
What’s woth brands using colour as a metaphor? Telstra, Coke and now News…
So they want to drive traffic to their website then.
Brilliant!
“It is running across digital, TV, radio, magazines, outdoor and cinema but not on the website”
http://www.news.com.au/more-information
The news in black and white: they shut down one of their most loved brands last week and launch this campaign this week.