Bohemia strikes again with $15m Aspen Pharmaceuticals win

Aspen: planning to spend $15m on media in 2013

Fledgling media agency Bohemia, which raised eyebrows when it won a big chunk of Vodafone from Ikon last month, has struck again, winning the $15m Aspen Pharmaceuticals account.

The STW Group backed data-meets-media agency – which is not yet one year old – won the account after a pitch against MEC, Vizeum, PHD and independent agency Hyland Media.

The move marks a consolidation of the account, which includes the brands Herron, OsteoEze, Coloxyl, Cartia, Zantac, Beconnase, Vita-Minis, Chemist Own, Bio-Oil, Murine, Spray Fresh and Dermeze, which are expected to spend around $15m next year.