Bold wins PR account for Quantcast and reveals new logo

Trade press PR agency Bold has added audience measurement platform Quantcast to its client roster.

This client win comes as the agency rebrands from Bold Media to Bold, and unveils a new logo.

Bold Media has rebranded to Bold

Bold was started by Toby Hemming in 2012 after his redundancy from News Corp’s communications team.

In more news for the agency, Richie Kenzie has joined part time as media strategist after five years at The Misfits Media Company, leaving as its editorial director.

Bold has also hired Dede Steward as senior account executive. Stewart has recently finished her degree at UTS and has previously completed a marketing internship at hospitality company Bruce Leaves.

Hemming, said:  “At Bold, our mantra for some time has been ‘PR is dead’. Whilst this is certainly a tongue in cheek statement, I do believe the future of our industry lies in what we call creative communications. Bold stands at the intersection of media relations, inspiring content and an aesthetic that allows ambitious brands to really stand out from the crowd.” Hemming said.

“Partnering with such successful brands such as Quantcast is a real validation of this approach, as we continue to lead thinking in B2B communications across the APAC region.”

Quantcast head of marketing Asia-Pacific, Rachael Townsley, said: “We look forward to working with the Bold Media team as they help us drive growth for Quantcast through content and communications across the APAC region.”