BoMing out: how to navigate the art of naming
The Bureau of Meteorology has made a massive misstep with its rebrand that goes well beyond forgetting to secure the Twitter handles. XXVI’s Alex Moore explains.
The BoM thing is hilarious.
Brands pay top dollar for the type of salience and social cache they’re desperately trying to distance themselves from. Weather event? Check the BoM. It’s part of the Australian way of life.
And even if they do complete the rebrand, there’s simply no way we’ll ‘check the Bureau’ when the rains are coming. Guys, you’re BoM. You always will be. Embrace it and move on.
