Bondi Hipsters join the Optus Olympics bandwagon

July 28, 2016 9:21

As Optus continues to take a left field approach to its sponsorship of the Australian Olympic Team, with the Bondi Hipsters drafted in to the latest ad making a mockery of Olympic champion Ian Thorpe.

https://www.youtube.com/watch?v=0JIMGhHR4nU

The two-minute long work from Emotive promotes the hashtag #FanUpAUS launched a week ago with the help of SBS newsreader Lee Lin Chin in a bizarre ad pushing for Aussies to support our Olympians. You can see more of Emotive’s campaign work here.

https://www.youtube.com/watch?v=8ytqr7ojFq8

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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4 COMMENTS

Opting Out 28 Jul 16

How do these guys continue to get work?

More Sydney-centric unfunny shite.

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Darryl 28 Jul 16

I quite enjoyed it. Thorpe plays a good straight man.

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WTF 28 Jul 16

Awkward

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Oh dear 28 Jul 16

Optus say yes.
The rest of humanity say no.

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