Bonds turns to song for Christmas campaign
Bonds has unveiled its annual Christmas campaign featuring its regular stars Pat Rafter and Samara Weaving carol singing in their undies with a version of the song made famous by Annie Lennox and Al Green ‘Put a Little Love in Your Heart’.
In the commercial, created by Clemenger BBDO Melbourne, the street turns out to sing and dance around the Bonds bus which is decorated by a blinking sign wishing “Happy Xmas from Bonds”.
The campaign includes a series of outdoor and point-of-sale creative featuring Pat Rafter.
What the hell’s down the front of that guys undies at the 20 second mark? And how do I get one?
The crotch shots are creepy
The WHOLE thing is creepy.
In the real world they’d all be arrested.
It make me happy that good looking people can’t dance.
100% awkward.
lingering crotch shots in an otherwise (revoltingly) lovely and happy ad. there’s even a Disney amount of blush on the cheeks of some females.
ugh. it already has wear out.