Bonds gets ballsy with new underwear marketing campaign featuring talking testicles
Bonds is looking to grab men by the “proverbials” by creating a pair of talking testicles in a novel approach to the marketing of men’s underwear.
https://www.youtube.com/watch?v=8KuQ3nhpctA
Instead of focusing directly on the benefits of its underwear, Bonds has illustrated the life and ‘thoughts’ of a pair of balls forced to live in an ill-fitting pair of undies.
The campaign, created by Clemenger BBDO Melbourne, will feature a series of online films with the first – The Boys Part 1 – to run across paid and owned social and digital channels.
Really nice concept with perfect casting. Mager and Smythe are great talent for this.
Made me laugh, but I reckon they should have just run with the ‘Balls’ outdoor campaign mirroring the Boobs work.
Tremendous work. Congrats to all.
Pure genius. What a great campaign!
I can’t think of any clever comments that wouldn’t make me look like a dick. it’s like my brain’s giving me the shaft. Think I’ll sack myself.
Love this, wondering how much it cost to run?
Brilliant. I didn’t want it to end.
Great stuff. Good work.
I congratulate Bonds for having the balls to do something like that.
awesome, love it. congratulations to everybody involved
Awesome work! Can’t wait to see part 2.
It’s hardly genius.
I love that they’ve given a credit to the Hard Drive. Nice one, Macintosh HD:Users:nicholapatterson:Dropbox:Clemenger. I hope they send you to Cannes as a reward for your work on this.