Bonds invites women to create their own ‘boobicons’ in latest phase of BOOBS campaign

Bonds has launched the latest phase of its BOOBS campaign which includes the creation of ‘boobicons’ and an appeal to women to share their own boob type on social media.

The underwear manufacturer has drawn up its own emoticos in a spin on how women can identify their chest size. It is the latest work of Clemenger BBDO Melbourne, who drew up the Boobs campaign last year, and features the strap ‘For A to G and everything in between’.

The ‘Boobicon’ campaign, which marks the launch of the new Bonds bra range, features large format outdoor sites, adshels and digital billboards along with digital advertising, PR, point of sale and social media.