Bonds partner with McGrath Foundation to raise donations during Breast Cancer Awareness Month

Bonds has tweaked its ‘Boobs’ campaign with a‘Make a Point’ widget to encourage donations to the McGrath Foundation during Breast Cancer Awareness month.

Created by Clemenger BBDO Melbourne, the ‘Make a Point’ campaign involves a widget that can be hosted on any website which looks like a classic pocket kid calculator with ‘80085’ on the display spells out ‘BOOBS’.

People can move the calculator’s pink decimal point to choose one of six donation amounts, ranging from $0.80085 through to $80085.