Multiple Sclerosis Society of WA capture feeling of how disease leaves people ‘trapped’
A new campaign for the Multiple Sclerosis Society of Western Australia features an increasingly distressed woman trapped inside a box to visually represent how some people with the condition feel.
‘Trapped’,Created by The Brand Agency in Perth, features a woman trapped inside a box, where no-one can hear her cries for help, to represent the woman’s MS with the ad ending with the woman now confined to a wheel chair.
https://www.youtube.com/watch?v=0bJhqc-9V04
The Brand Agency creative director Craig Buchanan said: “We spoke to a number of people with multiple sclerosis to get a better understanding of the issues that they’re dealing with every day and the common theme that came through was them feeling trapped in their own body.
