Coca-Cola Amatil appoint Hunter to work on brand strategy for premium alcohol brand division

Coca-Cola Amatil (CCA) has appointed Melbourne-based creative agency Hunter without a pitch to work on a new brand strategy for its new premium alcohol brand division, The Exchange.

The brief covers new brand strategies for CCA’s premium alcohol portfolio which includes Bounty Rum, Maker’s Mark, Jim Beam Small Batch and Laphroaig

CCA future brands manager for its licensed division Julian Train said: “We wanted to challenge the way premium alcoholic brands are sold in Australia, and so we needed a creative partner that was used to challenging convention.

“Hunter appealed to us as an agency able to balance strategy and long-term thinking without resorting to the cookie-cutter solutions that are all too common in the industry.”