Bonds taps Robert Irwin and Tkay Maidza for US debut
Bonds has marked its launch into the US market with a true-blue Aussie launch campaign via Special.
Featuring wildlife warrior Robert Irwin and music star Tkay Maidza, ‘Made For Down Under’ leans into the brand’s Australian nature, inviting Americans to be “as laidback as Australians” by wearing Bonds underwear.
Ryan Fitzgerald, ECD at Special, told Mumbrella Irwin and Maidza are both “iconic” personalities, who were perfect for the launch.