Google and Meta ‘not held to affiliate marketing standards’

Hal Crawford

April 4, 2025 11:28

While tracking and compliance are still the biggest concerns for publishers using affiliate marketing, industry figures have drawn attention to the double standards around the opaque practices of Google and Meta.

Speaking after the release of new IAB data on affiliate marketing, Future Agency’s commercial director (APAC) Chris Ferguson said that the increasing transparency of the affiliate marketing pipeline was not mirrored in the closed systems of the digital giants.

Sophie Metcalfe and Chris Ferguson (Mumbrella)

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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