Booktopia starts new chapter, appoints first-ever media agency

October 9, 2023 10:47

One of Australia’s largest online bookstores, Booktopia, has appointed its first-ever media agency of record, following a competitive pitch process.

Hatched has been appointed to the brand’s strategic communications and media, where it will develop targeted strategies to connect Booktopia with pop culture.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.