Bookworld transforms bus shelters into pop-up bookshelves for Christmas
Online bookstore Bookworld has launched its Christmas campaign by building pop-up bookshelves to encourage Australians to shop locally this Christmas.
The campaign, created by VCCP, transformed bus shelters in Sydney and Melbourne into shelves full of books which commuters can help themselves to.
With a tagline of ‘The Great Australian Story’ underpinning the campaign, the giveaway aims to remind Australians that Bookworld is the Australian based alternative to behemoths such as Amazon.
Excellent idea. Love it! This is a great move by Bookworld to get in the hearts and minds of consumers before Amazon move into the market next year
I’d never heard of them. Just logged on and spent my pocket money – so got to credit it for being effective!