‘Boomerangs that can go back to Bali’: Behaviour Change Partners creates campaign to protect authentic Indigenous art

Ad agency Behaviour Change Partners has teamed up with representatives of the Indigenous art industry to draw attention to how ‘Fake Art Harms Culture’ in the Indigenous and Torres Straight Islander communities.

The ‘Fake Art Harms Culture’ campaign aims to stop the sale of artwork which looks like Indigenous art but has no connection or correlation to Aboriginal and Torres strait Islander communities or culture.