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Boost Mobile’s zombie wars takes branded entertainment grand prix

October 4, 2013 9:22

BE AwardsA campaign for telco Boost Mobile by The Monkeys took top prize at last night’s Branded Content & Entertainment Awards.

The story of a group of young people in a zombie apocalypse using their mobiles to stay alive was launched in June this year with the first episode clocking up more than 400,000 views.

The Monkeys also won the grand prix at last year’s inaugural Branded Entertainment Awards.

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I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics
Boost Festival of Branded Content and Entertainment Monkeys Stay Living zombies
2 COMMENTS
ashton 4 Oct 13

What is it with mobile phone companies and zombies?
https://www.youtube.com/watch?v=04CR3NZPm_4

User ID not verified.
jonesy 65 4 Oct 13

Did it sell any phones?

User ID not verified.
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