Born proud: Influencer collabs beyond the rainbow
As Sydney’s Mardi Gras celebrations approach, Born Bred Talent and Creative’s talent managers, Daniel Drijovski and Campbell Robertson, stress the importance of using Aussie LGBTQIA+ creators for campaigns all year-round, not just during Pride season.
For years now we’ve seen more and more brands actively seeking to include the trans and queer community in their campaigns. As the LGBTQIA+ community continues to further enhance education and drive awareness to the importance of being part of the LGBTQIA+ community, we as an industry need to ensure that we drive the ongoing conversations that enhance and allow more inclusive and diverse campaigns.
When it comes to influencer marketing, embracing the LGBTQIA+ community isn’t just about implementing a rainbow on a logo during the month of Pride but more so, about authentic connections, breaking stereotypes, and amplifying voices that deserve to be heard all year round.
