Bose to nurture creative talent to promote release of new headphones

Bose Australia is promoting the release of new on-ear and around-ear headphones and earbuds with a “creative fund” aimed at promoting and nurturing Australian talent.

With a $20,000 grant up for grabs, the competition aims to position Bose as a brand associated with talent as it sets out to “identify and commend the unique talents and abilities of Australians”.

Bose is sharing the stories of a people working in various industries such as singer Guy Sebastian, DJ Tigerlily, surfer/photographer Cloudy Rhodes and Sydney artist Jess Bush with the aim of encouraging up-and-coming talent to share their stories.

https://www.youtube.com/watch?v=If8mJgq6nmU