BotW: A blockbuster media deal as Netflix agrees to buy Warner Bros Discovery
We examine the Australian implications of the overnight news that Netflix has agreed to buy Warner Brow Discovery. This full post is for members of Mumbrella Pro, and was also available to subscribers to Mumbrella’s Best of the Week Saturday email.
A platform making its own rules? Stranger things have happened
While we were asleep in Australia, Netflix dropped two big announcements. One will get far more attention than the other.
First, Netflix has agreed to buy most of Warner Bros Discovery in a deal worth the equivalent of AUS$125bn. And in a second press release, Netflix said that it has decided to introduce its own advertising metric. That’s more significant than it looks, but we’ll come onto it.
Before the deal, the context.
I had lunch the other day with somebody who’s seen the global media industry at its highest levels. He’s started to include the likes of Netflix as part of what he describes as the traditional media (with free to air and print in a subset he calls heritage media).
