BOTW: Anti-social media, Sexpo style; Gravity catches the platforms; Musk reaches out to advertisers

Welcome to Best of the Week, written on an intermittently drizzly Friday afternoon at beautiful Sisters Beach, Tasmania.

Happy Hug a Sheep Day.

Today: Medibank’s brand disaster is starting to look worse than Optus; Twitter gets Musked; Meta falls off a cliff; Amazon hits a wall; Alphabet stalls, and brands making the world a worse place.

Unmade’s paying members get two complimentary tickets to our agenda-setting Marketing in 2023 event. You’ll find details in the ad further down in this email. And at the bottom of this page, below the paywall, you’ll find the discount code you need to access them. Monthly memberships start at $65. And tickets are $69 each – feel free to do the maths.

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