BotW: Half awake in Boomtown; Labor’s TV betting mess
Welcome to Best of the Week, written on a drizzly Saturday morning in Tasmania
Today: Regional rumblings; and why the TV networks need to be saved from themselves.
Happy National Non Profit Day. Welcome to my world.
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Very interesting Tim. I’ll start with saying that living in the Southern Highlands is great (apart from what bushfires can do). And I’ll take the leap that probably feel the same being in Tassie.
When I was reading, one of the paragraphs said “…while the rapid shift to bottom-of-funnel tactics seems to have taken the shine off brand discipline.”
Spot on. Logical thinking is that while the bottom-of-the-funnel may be an expenditure saving, but by definition there will be less consumers to contacted. A “spend less and earn more” seems a tad screw-ball. I wonder how many marketers are focused on brand growth but are/have to succumb to the bean-counters.
Cheers.
JG.