BotW: Nine admits it got it wrong on radio; Google’s big AI week; a curious magazine launch
Welcome to Best of the Week, written back home in Tasmania after a week of getting drenched in Sydney. It was poor timing to reject the tyranny of carrying umbrellas. Now it’s raining here too. I’m delighted – our tanks ran dry while I was on the mainland.
Today: Why Brian Gallagher’s arrival at Nine Radio signals a major strategy shift; Google closes the gap on AI; Can outdoor become a 20% medium?; and an odd magazine launch.
Happy Asparagus Day.
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Nothing leaves a better ‘closing comment’ that what you wrote Tim.
I reckon you should also write about how AI will/is so accurate, effective, rapid and inexpensive, while also expanding and opening the industry to all. Oh, and also how ‘inexpensive’ also means that an unknown number of people will lose their job and income and the impact on the economy.
Cheers.
JG
You’d need to walk a long way before you found an individual with more capability, capacity and energy than Brian Gallagher. His acquisition by Nine is an inspired move and will almost certainly deliver his brief. There should be a fair amount of handwringing going on at Boomtown before deciding to let Gallagher go. Given he doesn’t have to everything on his own at Nine, they’re buying his head space as much as anything. I’d be hanging on to him unless there’s a Gallagher-shaped hole somewhere out there ready to take his place. Frankly, I’d doubt that.
Tim, A 20% target seems an appropriate ambition considering the [very] significant investment in MOVE, and investment in DOOH formats in a world where legacy media will remain under pressure, as long as the 20% is also of a growing pie. Such ambition however cannot rely on more inventory but convincing brands the value/price of OOH has been undervalued to date ….. that’s the paradigm change challenge for the sector to wrestle with. Selling differently. GT