Bouncing football causes havoc at AFL in new QBE sponsorship campaign
A bouncing football causing unpredictable accidents at the AFL is the focus of QBE Insurance’s new work to promote its ongoing sponsorship of the Sydney Swans.
Created by The Core Agency, the new ad shows an AFL ball bouncing off the field into an umpire, a pile of drinks, and a man’s head before it is stopped in front of a car window by a QBE Insurance staff member.
The ad, which runs to 90s song, House of Pain’s ‘Jump Around’, follows on from other animated QBE campaigns which have emerged since appointing The Core Agency to the account in 2014.
