Bowls Australia launches marketing push to get more people involved in the sport
Bowls Australia has launched its latest marketing push to encourage more people to become involved with the sport.
The campaign sensationalises the sport, using Wagner’s Ride of the Valkyries, to set up the tension of onlookers and an underdog team getting set up for a pivotal bowl.
Often perceived as a sport for “old white blokes”, the campaign aims to position bowls as a team sport that is less physically demanding than football or netball for people aged between 30 and 50 years old.
Dear Neil.
I have been playing bowls since 1983 and I welcome your efforts in promoting this great game of bowls.
The problem I have is that we are not getting our results of our international,State,and top events being reported on the major TV sport reports, all we here about mainly is football and cricket and horse racing.
Over the last 2 months bowls held 2 international events plus the new event Australia / against the rest of the world, all these events were great to watch and it is a shame that the sport cannot even get some exposure on the sports news.
Most of the general public still think that bowls is for people who can’t do anything else.
Good luck Neil with this latest endeavour
Regards from a lover of this wonderful game
Faye Davison