Brand involvement in social issues crucial for more than 50% of Aussies

The importance of brands getting involved in cultural issues including social movements, events and trends has been laid out in a new study by Twitter and PG Mediabrands resource MAGNA.

The study, titled Impact of Culture: What it Means for Brands Today, found the extent to which brands are involved in culture plays a significant role in shaping decisions by Australian consumers.

Impact of Culture – Influence on purchase decisions