Is your brand tapping into the Power of Audio?
An introduction to Spotify’s three-part guide to moments-based marketing for a mobile-first world.
Streaming audio is revealing profound insights about consumers. The ability to understand how people are feeling—not just what they’re doing—is a remarkable opportunity for brands to connect with audiences.
This content series brings The Power of Audio to life through videos, consumer and expert interviews, creative tips, and ad effectiveness lab research commissioned from Nielsen.
The Power of Audio – Chapter One
The first of Spotify’s three-part guide to moments-based marketing for a mobile-first world.
https://vimeo.com/201003049
