Brand USA invests $1.5 million in first campaign in Australia

Brand USA, the public-private partnership responsible for promoting the US to overseas tourists, has launched its first ever campaign in Australia investing $1.5 million in the campaign to promote the country  Down Under.

The ‘Land of Dreams’ brand campaign aims to “educate audiences on the diversity of the US as a travel destination” as it seeks to increase visitor numbers to the country.

The ad features a montage of US locations set against an original track by Rosanne Cash, the daughter of Johnny Cash.

https://www.youtube.com/watch?v=WWUA1CXIku8