Brands and sustainability: the passion and the passive
Consumer beliefs and purchase behaviours are out of synch, writes Douglas Nicol, partner at The Works, part of Capgemini. He reveals the 4 big challenges for brands and sustainability.
As the world transitions to a low carbon economy, to date much of the leadership on Net Zero in Australia has come from the private sector and in particular brands that are combining genuine purpose with the profit opportunity of reengineering their businesses.
There are no best practice guidelines on how a brand becomes a true agent of change on this lower carbon journey, but the brand leaders on this journey are both passionate and inspiring.
I recently curated a panel on the topic at Mumbrella360 with some of these leaders: Kinda Grange (Joint Managing Director of Goodman Fielder), Nicky Sparshott (CEO of Unilever ANZ). Sparshott and Grange are custodians of over 50 iconic pantry and home brands, and finally, Dr James Robey (Global Head of Sustainability at Capgemini and, also a lecturer in Sustainable Business and Carbon Accounting at Imperial College London). What this panel shared was enlightening and best expressed as these four core challenges and opportunities for brands on the journey to Net Zero.
