Brands get tactical around AFL grand final, 39% of Herald Sun editorial pages devoted to AFL

Advertisers got tactical around the Herald Sun’s coverage of the AFL grand final today, with brands including Kellogg’s making references to the sport in the Melbourne newspaper.

The cereal maker ran an ad for its Just Right brand that drew attention to the large crowds at an AFL match.

The ad featured a picture of a bowl of Just Right and an AFL crowd. The copy read “This is Just Right. And this is just a few fans. Another great Aussie understatement.”

Financial services group Dixon Advisory ran an ad featuring former Hawthorn midfielder Nick Ries.