Rhonda and Katut K.I.S.S.I.N.G.
AAMI’s Rhonda has returned to Australia from her holiday in Bali with daydreams of romance with her waiter Katut on her mind.
The latest episode of Rhonda’s adventure, created by Ogilvy Melbourne, was broadcast during the AFL grand final. It features Rhonda – played by Mandy McElhinney – telling her friend about her holiday adventures before they have a prang with a truck carrying melons.
As tacky and over-wrought as it all is, punters seem to love it, and Ogilvy’s exploitation of it all will start popping up as an example of ‘real-time planning’ in presentations and award shows
Oh please no.. this is not award winning
eyes off the cannes prize rhondaaaaaaaa
But it’s very popular. There’s a lot to learn from that.
I don’t really get the appeal here – personally I find this ad rather annoying, but people I was with on Saturday were laughing out aloud to it…which I found confusing. Its really not funny.
It’s an Ad. Ads are fun.
I just love the name – Katut. Even a friend told me that it was a common name for the forth child. Shows that people have been talking about it. Personally, I would have named my forth child Empat
Am I losing the plot or is Rhonda suddenly much thinner and sporting brown hair on her holiday?
I love it!
I just love it…ticks all the boxes for me:)
Really? Australian’s are in love with Rhonda? I just thought the ads were annoying embarrassing.
Interesting isnt it… the “industry” dislikes it… and yet the public love and relate to it.
The industry yet again miscalculates its (the industrys) value and importance to the rest of society.
More and more balinese tents, cocktails and palm trees appearing on Mordialloc Beach as the weather warms.
A good point well made Offal Spokesperson
it’s a bit of fun story-telling. you industry lot take yourselves way too seriously. forget about awards, listen to the general public and you might just have a runaway hit on your hands. oh, and your client will be happy too
Brilliant follow up to the Rhonda/Katut story
This is the new age “not happy Jan”
Double standard here – if Rhonda was a man with a little 3rd world servant/sex object, the grrrrllllls and MTR would be posting millions of comments here about sex tourism, sexism, power imbalance between rich men and poor 3rd world woman and how hot balinese woman are not there to be fantasised over by disgusting men, but apparently it’s OK when its the man who is the sex object.
I am waiting for the feminists to show their true belief in equality by complaining and bitching about this ad…
……
Bob, grow up.
@ ad – nothing to grow up about – address the issues pls
Personally I think it is one of the best ads on TV at the moment.
There are just so many crappy ads at the moment and this one is just so fun loving, roll on the next round, maybe they will become an item !!
What you’re ignoring here Bob is that Rhonda, and the object of her affections, are both underdogs in their own world.
Insecure, awkward Rhonda moons over Katut the fourth born son. And he moons over her in return. The share of sexualising is equal.
Plus, they’re stereotypes Bob.
Get a life.