What brands need to know about VR
Marketers need to start thinking about how they can reward viewers for paying attention. VR will go native, says Tal Chalozin, and building elements of it into campaigns is a great way to overcome discovery issues and drive brand recall.
Virtual reality (VR) is all the rage. Premium publishers are jumping on the bandwagon to prepare. Google is working on a VR version of Chrome. US broadcaster NBC and Samsung offered viewers a new way to watch the 2016 Olympic Games with Samsung’s VR headset.
Some streaming services even already have dedicated apps or ‘theaters’ where viewers can consume massive amounts of VR content—and other media powerhouses/ film studios including Live Nation, Vice Media, 21st Century Fox, and The Walt Disney Company are placing big bets on VR with large scale investments.
But when will brand-spend move to VR, and what moves should marketers be thinking about making now?
