Brands need to be brave enough to produce messages like #staythefuckhome
Sixteen years ago, Denis Mamo was part of a campaign for cold tablets. He wishes its tagline was #staythefuckhome. And during COVID-19, brands should take note, he says, because we need more messages like it.
In my previous life as ECD at Ursa Communications, we developed ‘I love sick days’, a campaign for Demazin cold tablets. (For context, it was 2004, a couple of months after Mark Zuckerberg started Facebook.)
How I would have loved #staythefuckhome to have been the headline.
Absolutely pathetic! Whilst of course agreeing with the sentiment, surely advertising can offer something more sophisticated than the old French Connection UK fall back. Now is the time for creativity coupled with sensitivity, the sledgehammer is not often the most effective means of communication.
I absolutely agree. The moment I saw #staythefuckhome trending on Twitter, I thought to myself “So begins the push back…”
Hhmmm,
Totally agree with James. Wow, putting “f$ck” into the line. Really?Are we not out of the playground yet? Not clever, but lazy – get a grip and get creative.
Thanks James, hmmm – my point was not so much the profanity but the necessity of shocking a resistant audience into accepting a hard truth, especially in urgent situations where lives are at risk.